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Even if the diesel was founded in 1978 by Renzo Rosso, the mark has not acquired an international reputation that 13 years later, in 1991. It 'was in the nineties that Diesel has launched an aggressive marketing campaign to introduce the brand worldwide. Diesel has opened its first flagship store in New York in 1996, as the line of denim been regaining popularity in the United States. Over the past ten years, the highly successful denim line expanded to include accessories, homeline, perfume and a line for children. Diesel currently has 300 stores worldwide in over 80 countries, with headquarters in Molvena, located in northern Italy.

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Diesel provocative and creative marketing is aimed at a younger audience. These trend setters like to express their inividuality through their clothing and lead an independent life and exciting. Wilbert Das, Diesel's creative director, has been with the company since 1988 and oversees all product design andmanages the image of diesel by advertising and new product development. Diesel is also proud to take a talent and create innovative products that start trends, not copy them.

The company also sponsors many events and programs for their target audience and creative talent as the contribution to the Sundance Film Festival and featuring new designers and photographers. Diesel also focuses on music, offering a social network of music through their site calledDiesel: U: Music. Musicians can upload and share music with other musicians, and enter contests to win their own world tour titled sponsored by Diesel.

Accessorize Diesel is very popular, especially at their watches, which are available for men, women and unisex also includes various styles. How Diesel clothing, Diesel watches incorporate trends in fashion and culture in the design, and will also present the latest technology. Classic styles incorporate more of a sleek look with wideLeather straps are available in Italian, the number of dimensions and an elegant stainless steel housing. For a more avant-garde, Diesel Black Label Watch suggests that the quadrants in a strange place, at the sides, leaving a smooth surface in black instead of the traditional dial. Another Black Label design shows three different time zones with a triple hinge bracelet. The clocks also feature a 2-year warranty.

If you choose a diesel as a simple clockelegant clock or as a topic of conversation, Diesel, offers a well-made product that will demonstrate the user's jet-set style and unique personality.

Diesel Watches – The history and heritage of this brand fashion watch

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